Blog Post 5

AdWeek, in my opinion, is like an advertising database. The most current advertisements, you can find on this site. I feel like this is a very good representation of the "gift economy". Authors share breaking news about advertisements and companies with viewers to the site without anything in return.  In addition to the massive amounts of information available to those on the site, you also have easy access to those who wrote the articles including a link to all the articles they have written for the site. So, if you have a particular author that you like reading, you have an entire library of their work, and their work alone. So, those who don't frequently use the internet wouldn't have difficulty navigating their site. 

They break down their articles into four different categories: The Press, Television, Technology, Advertising & Branding and with 3 other functions of: AdFreak, Video, and the option to subscribe.

In addition to supplying you with information about what is going on in the advertising world, they also have a link to jobs within the communication fields, or as they call it "The Media Job Market". So, this website has many different. You have the option to post your resume directly to the site, see who is hiring, or research salaries. 

Because there are so many different attributes to this website, it appeals to many of the different web users. And as far as advertising on the website, it would be smarter to get an article written about yourself then to actual buy advertising space.