Blog Post 5
AdWeek, in my opinion, is like an advertising database. The most current advertisements, you can find on this site. I feel like this is a very good representation of the "gift economy". Authors share breaking news about advertisements and companies with viewers to the site without anything in return. In addition to the massive amounts of information available to those on the site, you also have easy access to those who wrote the articles including a link to all the articles they have written for the site. So, if you have a particular author that you like reading, you have an entire library of their work, and their work alone. So, those who don't frequently use the internet wouldn't have difficulty navigating their site.
They break down their articles into four different categories: The Press, Television, Technology, Advertising & Branding and with 3 other functions of: AdFreak, Video, and the option to subscribe.
In addition to supplying you with information about what is going on in the advertising world, they also have a link to jobs within the communication fields, or as they call it "The Media Job Market". So, this website has many different. You have the option to post your resume directly to the site, see who is hiring, or research salaries.
Because there are so many different attributes to this website, it appeals to many of the different web users. And as far as advertising on the website, it would be smarter to get an article written about yourself then to actual buy advertising space.
Thursday, April 24, 2014
Sunday, April 6, 2014
Blog Post #4
1) What is the author's understanding of convergence culture?
The author defines convergence culture as a "flow of content across multiple media platforms and cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want".
2) What is your understanding of convergence culture?
I look at convergence culture as a type of collaboration.Whether it was meant to become mainstream or not, is a variable. It's in the hands of the viewer more so than the creator to get the content circulating. The more a viewer can get out of a piece of content, the more popular it will be. All of our media is coming through collectively through mostly one medium. We aren't satisfied if something can't meet all of our expectations of entertainment.
3) What can we learn from the media history?
Ways of accessing media has come a long way. Not only have we given ourselves ways to access all media from one medium, but we can do it where ever we want now. To be effective in this kind of culture, you need to stand out. Almost anyone can become an overnight success, and once the ball gets rolling, it's hard to stop it.
4) How are the participators engaging?
Every day we are engaging in furthering the convergence culture. We are constantly sharing things through social media allowing people to see something they might otherwise have not seen. We all have a longing to be connected to others and through technology it's becoming easier to do that.
1) What is the author's understanding of convergence culture?
The author defines convergence culture as a "flow of content across multiple media platforms and cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want".
2) What is your understanding of convergence culture?
I look at convergence culture as a type of collaboration.Whether it was meant to become mainstream or not, is a variable. It's in the hands of the viewer more so than the creator to get the content circulating. The more a viewer can get out of a piece of content, the more popular it will be. All of our media is coming through collectively through mostly one medium. We aren't satisfied if something can't meet all of our expectations of entertainment.
3) What can we learn from the media history?
Ways of accessing media has come a long way. Not only have we given ourselves ways to access all media from one medium, but we can do it where ever we want now. To be effective in this kind of culture, you need to stand out. Almost anyone can become an overnight success, and once the ball gets rolling, it's hard to stop it.
4) How are the participators engaging?
Every day we are engaging in furthering the convergence culture. We are constantly sharing things through social media allowing people to see something they might otherwise have not seen. We all have a longing to be connected to others and through technology it's becoming easier to do that.
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